Journalism and Mass Communication is a route toward giving and exchanging information through wide interchanges to enormous segments of the people. It is regularly grasped for relating to various kinds of media, as these advancements are used for the spread of information.



I.Introduction to Journalism and Mass Communication

  • Idea – Definitions, Need/Importance/Purposes,
  • Types of Communication,
  • Procedure of Communication, Basic Models.
  • Elements of a model, Evaluation of a model
  • Fundamental models in Mass Communication: –
  • Lasswell’s Model (1948)
  • Shannon-Weaver model (1948)
  • Osgood,s model (1954)
  • Schramm’s model (1954)
  • Newcomb’s evenness hypothesis (1953)
  • Westley-McLean’s model (1976)
  • Gerbner model (1956)

II. Mass Communication Theories

  • Standardizing hypotheses of the press:
  • Schramm’s four speculations and analysis on these hypotheses
  • Media as operators of intensity
  • The Spiral of quietness
  • Media Usage and satisfactions
  • Media authority
  • Dissemination of developments
  • Amazing impacts model: hypodermic needle, enchantment slug hypothesis.
  • Moderate impacts model: two-advance and multi-step stream of correspondence.
  • Amazing media returned to Marshal McLuhan’s media determinism

III. Worldwide/International Communication

  • The Historical Context of International Communication Globalization, innovation
  • the broad communications Correspondence and Cultural dominion Correspondence
  • Flow in Global Media: Imbalance in the progression of data among North and South
  • McBride commission and its suggestions.

IV. Universal Communication in the Internet Age

  • the new online networking and its
  • consequences for creating world
  • Media and Society
  • Broad communications and social change
  • Media as a social framework:
  • The harmony among interrelation and relationship
  • Media opportunity and its job for popular government,
  • The useful way to deal with broad communications: four social elements of the media
  • Media as a mindfulness operator
  • Broad communications and social portrayal

V. Broad communications in Pakistan:

  • Media framework in Pakistan:
  • a chronicled, ordered, and investigative audit
  • The arrangement of news-casting and the media framework
  • Boss worker relations in Pakistani media
  • Government-press relations Press in Pakistan:
  • The paper business, from strategic the market Electronic media: from all-out reliance to the gigantic force
  • The new all-day, everyday TV: uses and misuses
  • The new radio: potential for change and the current execution.
  • The topic of opportunity and duty

VI. Advancement Support Communication

  • Speculations of improvement bolster correspondence with a particular spotlight on the creating world
  • The prevailing worldview of advancement: a verifiable, diagnostic point of view
  • The elective worldview of advancement
  • Little is lovely: network advancement as a snowball impact.
  • Globalization versus Localization
  • Glocalization Social Marketing: how to mix new thoughts into a creating populace

VII. Advertising:

  • Idea of Public Relations
  • Recorded advancement of advertising: from press agentry to PR Open connection in Pakistan
  • Service of data
  • Press Information Department (PID)
  • Advertising and exposure
  • PR as an apparatus for administration
  • Private PR offices and their structure
  • Basic strategies for PR: official statement, press note, public interview PR Ethics

VIII. Media Laws and Ethics:

  • History of Media Laws in Pakistan
  • Advancement of media guidelines from the British provincial period to autonomous
  • Pakistan Slander, Defamation and important segments of PPC PPO, RPPPO
  • PEMRA: foundation, advancement, and operational instruments Press Council of Pakistan (PCP)
  • Residents Media Commission: need, present status, and explanations behind dormancy Press Code of Ethics
  • The failure of the media to build up a code of morals as a foundation
  • The media’s journey for opportunity and its failure to self manage.


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